Treatment

TREATMENT FOR AN ALTERNATIVE ROCK MUSIC VIDEO

2^nd October 2012

Song: ‘’Blink 182 – All the small things’’

 

Synopsis

The music video will be accordingly 2 minutes and 53 seconds from a cover song from Tweedaa, the choice being ‘’All the small things’’ by the original title artist blink 182. The song focuses on five of the conventional themes, alcohol, drugs, freedom of youth, sex and isolation (at the beginning); the piece will focus on a three person band and two main characters.

The narrative of the music video will be chronological follow a young man and woman over a day, transcending from the theme of isolation to alcohol, drugs, freedom of youth and sex (and possibly party themed). There will be a lot of emphasis of these themes and during both chorus and verse, the narrative will reflect/portray (conventionally, reflect a ‘’fantasy’’ of the lyrics) the lyrics of the song. The chorus particularly will have abstract fill shots to emphasis on these particular themes.

The music video will also have a live performance section, often out weighing the narrative in terms of seconds; the live performance will take up just under 2/3 of the song (effectively the live performance will be 100 seconds whilst the narrative will be 73 seconds) in accordance to genre based conventions.

The characters in the narrative and live performance band members will reflect the themes of the genre as well as identifying conventions with their audience (teenage, male / female, young adult) e.g. this will be attributed through school narrative, type of song, themes, costume and possible props that we have identified throughout our research into the genre.

 

Style

The video will generally be up-beat and light hearted (with very little drama and tension except for the pre-get together of the two characters) whilst focusing intensely on the genre themes. The nature of the tone and atmosphere can be shown through the editing style of pace in relation to song tempo and emphasis on particular notes from instruments; in production, lighting may be used to further expose the shots to bring this method forward. In post-production (e.g. editing) template effects will be used to alter colour control (e.g. possible white balance could be slightly off put and slightly colourful) to reflect this further.

Audience

In terms of a demographic classification the age group “All the small things” would have will most likely be the age group oriented around the 13-17 category as the themes present in the song reflect the themes often associated with youth culture such as freedom of youth and a theme of the glorification of sex, drugs and alcohol. It is difficult to determine a specified gender since seemingly the audience for alternative rock is usually not specified as they try to attract both men and women and do not always emphasize a clear preference.

 

Technical requirements

The technical requirements of this production will be:

-          Digital Camera

-          2^nd Digital Camera (for behind the scenes recording)

-          Adobe After Effects CS5

-          Adobe Elements Premiere 4 &10

-          Adobe Photoshop Elements 10

-          Adobe Premier CS3

 

The availability of the cameras will depend on our shooting time scale (estimated at 2 weeks) and the availability of the equipment; all other software we have 24 hour access to for the period of 6 weeks.

 

Contingency Time

The project will have ¼ of the total time frame for production to finish, giving us 1 and ½ week if all else fails.